Good Boys Social Club was officially founded in October 2024, but like any good origin story, it started long before that. Born out of friendship, a shared hustle, and a desire for more meaningful connection, GBSC is more than just a brand. It’s a community for people who love dogs, good gear, and real moments.

From COVID Chaos to Connection

In 2020, I moved to Orange County and joined Rivian, where Drew was already working. He was the guy who made everyone feel included, quick to say what’s up, ready to grab a beer. That spirit? That’s the soul of GBSC.

Over three years working together, we realized we were both built for entrepreneurship. Hustlers at heart. When we got laid off, we didn’t see it as the end, we saw it as the opportunity to start something real.

The Idea That Ignited It All

By 2022, we were deep in idea mode. We tried a few things but nothing stuck. Then, In October 2024, I read 12 Months to $1 Million, a book that helped me rethink how to build a successful, meaningful brand. At a soccer game that October, Drew and I started talking, and it clicked. We had the same fire. Same goal. We left that game with a commitment: follow the plan, launch in January 2025, and kick some ass.

Why Dogs, Gear, and Connection?

We boiled Good Boys Social Club down to three things we care about:

• Dogs are family: They ground us, bring joy, and show up for us daily.
• Style matters: We love timeless, well-designed gear that feels as good as it looks and serves a purpose.
• Community is everything: After COVID, we wanted more real-life hangs and shared experiences.
  

So, we built what we couldn’t find out there. A brand that brings all of that together.

What Is Good Boys Social Club?

It’s a lifestyle brand for people who love dogs.
It’s for people who care about how they show up in the world and want to do it with their best friend by their side.
It’s for those of us who know there’s more to life than just looking good. It’s about feeling good, connecting deeply, and living fully.

Who It’s For

We know we are not that unique, and that’s the point. There are millions of people out there just like us: people who love their dogs, care about how they show up, and want to find their people.

Welcome to the club

Brian & Drew

Want to join the pack?
Shop the Collection or Follow us on Instagram to stay connected.